Join The Epsilon Program (GTA Advertising)
All I will say is the Grand Theft Auto team have done it again. Rockstar go above and beyond when it comes to marketing their game series, and this advertisement is no different.
Where as some game studios will create websites and forums with screenshots and early reviews for their product to lure in gamers, Rockstar goes deeper, and create a website for a religion which was spoken about in a radio show you could listen to while shooting at hookers in their game. Incredible!
The website that Rockstar have created gives insight to a unique American religion; a system of beliefs you can use to stop thinking. They say you can see life in a new light by giving away your wallet to The Epsilon Program, and new facts are presented to you every second, like “The world is 157 years old” , and “Aliens exist and are present on earth. If you have a birth mark, you may be descended from Kraff, the famous Emperor of the 4th Paradigm”. Fact!
It really is a cut above the rest; to have something so satirical and whitty just to help promote shows such dedication. Head over to the website and check it out; you can even download a free screen saver! Kifflom