HMV now in video streaming business

HMV has signed with on-demand operator FilmFlex, a joint venture between Sony and Walt Disney Europe, to launch hmvon-demand.

It will initially launch as rental-only service but plans to offer download-to-own and cloud-based offers will follow. Prices are pretty standard, starting at 99p special offers with new releases going for £3.99. We’ve looked at the site and we think that the UI is quite good but we can’t stop thinking that it’s too little too late from HMV.

Anyway, it is claimed that hundreds of films from all the major Hollywood studios and UK independents will be available ahead of broadcast on pay-TV. Horrible Bosses, The Hangover Part 2 and Harry Potter and the Deathly Hallows will all be on offer before the year’s end.

Can HMV cope moving into an increasingly crowded market? With worldwide leaders Netflix and Blockbuster launching their UK offerings in 2012 it’s going to be difficult. To help make your decision, you can check it out by visiting



Author: Martyn Newton

Overlord of PopBucket and a gamer from a very young age with earliest memories including Theme Park, Detroit (look it up), Sim City, Championship Manager 2, The Lion King and Command & Conquer.

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